Trademark Law
Whether you run a product or service-based business, your business name, logo slogan and other trademarks are essential components of your business. It is important that you take the necessary steps to protect them from being exploited by another person.
Our Services
▶︎ Trademark Registration
You can register your logo, business name, catch-phrase, slogan, etc. as trademarks. Under Australian law, the registered owner of a trademark has exclusive rights to exploit the trademark. When registering your trademark on your behalf, we will:
➝ Advise you on whether your trademark meets the requirements under the Patent and Trademarks Act
➝ Conduct a comprehensive search to ensure that no similar trademarks are already registered, to avoid any future liability for infringement
➝ Advise you of the class(es) under which your mark should be registered
➝ Prepare and file the application for registration
➝ Respond to any oppositions to the application
➝ Prosecute the application to completion and inform you when a trademark registration certificate has been issued.
▶︎ Trademark Portfolio Management
If you have a large number of trademarks (e.g. across several subsidiaries of a group), we can manage your entire trademark portfolio on a retainer basis. This involves:
➝ Keeping records of all existing trademarks
➝ Registering your new trademarks
➝ Processing renewals of expired trademarks
➝ Filing oppositions to the registration of copycat trademarks
➝ Advising on intellectual property protection strategies
▶︎ Trademark Agreements
We are expert in drafting and negotiating trademark agreements, such as Trademark Assignments and Trademark Licenses.
▶︎ Renewal of Trademarks
Trademark registration in Australia is valid for ten (10) years from the date of filing. An application for renewal must be made within six (6) months from its expiry date. If your trademark registration has expired, we can assist you with processing the renewal.
▶︎ Trademark Enforcement
If you suspect that your trademark may be infringed, or there has been an actual infringement of your trademark, we can assist you with taking the necessary legal steps to prevent or stop the infringement, such as
➝ Issuing cease-and-desist letters
➝ Filing oppositions to registration of copycat trademarks
➝ Commencing litigation against the infringer.
If you have been accused of trademark infringement, we can also assist with responding to cease-and-desist letters and defending your position in opposition proceedings or trademark litigation.
Call our NATIONAL LEGAL HOTLINE
1300 2 LEGAL
Open 7am to Midnight, 7 days a week
Our Approach
We understand that time is of the essence in trademark matters, as such, speed is central to our approach in providing services to you.
As always, our first step is to understand your business objectives, to ensure that we provide advice that is tailor-made for your situation. Next, we will advise you on the best strategy to achieve your objectives, and once you are on board, we will proceed to execute the strategy swiftly.
We adopt a multi-disciplinary approach to providing our services, by drawing on expertise from our various practice groups, as needed.
Why choose us?
We have a combined experience of at least 40 years years in helping businesses in Victoria and the rest of Australia to safeguard their trademarks both within Australia and globally.
Through our network of law firms across the world, we serve as a one-stop-shop for all your trademark registration needs within and beyond Australia.
We are competitively priced, and we offer volume-based discounts for our trademark services.